Loadbearing reinforced concrete block masonry is a structural system often used in the construction industry in North America. Studies have been undertaken by various groups to promote the use of masonry materials, especially by identifying the conditions under which this type of construction would be most advantageous. In addition to the economic benefits (including cost of construction, material price stability, and operationally), load-bearing masonry construction can offer benefits in terms of durability, fire resistance (non-combustible construction), energy performance and comfort for residents (thermal stability and soundproofing). Yet, since these other benefits can be difficult to measure and compare to other structural systems, the economic arguments are the central focus of the available reports.